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In other words, the channel costs of the sales department of brand planning, in particular, is increasingly growing channels promotional costs. Look at the growth trajectory from the brand, the channel will become the first step of the product realization value. Channel management is like our previous analysis, no model is perfect. Effective channel model also revealed many problems, especially with the increasing competition in the mobile phone industry, the rapid shrinkage of the industry profit. Samsung should quickly adjust their channel strategies to respond to market changes. Channel model of the strategy is finalized, it is necessary to impose a comprehensive and effective management of marketing channels.  cell phone jammer  are small in size and light in weight
At the same time to enter a second-tier cities in 11 markets, and gradually began to negotiate the direct supply for a large mobile phone retail chain stores. The three main changes that occurred by the waveguide in the process of change in channel strategy, first of all, encircling the cities from the rural transition to fully open up to the city. The previous three, four county and suburban areas, is now a major fight for the center of the city's supermarkets and secondary cities in a store. Second, changes in vendor selection. The former funds first and second terminal network, now is the terminal network, money second. Third, the change in the functions of the sales staff. Rely on the sales staff personally distribution, and business staff hand-contact with the goods, the purchase price, but also responsible for the goods distribution.
To ensure the completion of the sales target. Channel model advantages and disadvantages of Bird mobile phones advantages: direct face of the terminal, directly to do market development and nurturing of high quality outlets, market penetration and strong; manufacturers enhance the control of the channel, to control commodity prices and cargo flows; directly face retail outlets, to strengthen communication and cooperation with the retailers, improve loyalty and confidence of retailers, the company's products; directly facing the end of the market, in a timely manner to understand the market dynamics, enhance the market ability to respond. Disadvantages: the waveguide channel of the terminal building and maintenance costs more expensive, lack of off-season or product line may cause the waste of channel resources; manufacturers input channels.